Guarantee TOP position with Pay-Per-Click Search
engine
The search engine market has
changed in past couple years. Many old major search engines are gone
and most of them are replaced or converted to the new
Pay-Per-Inclusion and Pay-Per-Click model. Though many search
engines still offer a free web site submission option, they do not
however guarantee that your web site will be indexed and it may take
a long time for your web site to be listed in their database.
If you are having a problem
getting your web site to be indexed by the search engines, or if you
would like to get a quick results from the search engines, now it is
time to consider the new Pay-Per-Inclusion and Pay-Per-Click search
engines.
Paid Per Inclusion is where an
advertiser needs to pay a fee to search engines in order to get
their web sites to be listed in the search engines. Normally, your
web site will be indexed by the search engines within 24 hours and
your listing will be updated frequently. You are also requested to
pay a renewal fee for your listing every 6 months or annually.
However, this doesn't guarantee a particular position in the search
results, you still need to optimize your web site manually in order
to achieve higher ranking.
If you want a guaranteed TOP
position on all search engines, Pay-Per-Click search engines is what
shall help you.
What is
a Pay-Per-Click search engine?
A Pay Per Click (also known as
Pay Per Ranking, Pay Per Placement, Pay Per Performance or Pay Per
Position) search engine enables you to list your site at a
particular position of the search results according to the keyword
bid. You list your website by selecting keywords that refer to your
product or service. For each keyword you determine how much you are
willing to spend and what position you want. The higher you bid the
higher you will appear in the search results. You can start your bid
from 1 cent per click for most of the major PPC engines, some PPC
engines have a minimum bid of 5 cents per click.
In Pay Per Click search engine
you only pay for the clicks (or click through) to your web site.
Pay-per-click search engine plays an important role to drive traffic
to the web site because you only pay for actual clicks if some one
click on your listing on the search results. It is risk free and a
cheaper alternative to listing with the bigger search engines. Pay
per click search engines usually combine paid listings with unpaid
listings. Usually unpaid listing are provided by search engines like
Google, Inktom or DMOZ. If there is no enough bidders (or listing)
for a certain search term, part of the search results will come from
those free search engines.
Why place keyword bids on "Pay-Per-Click" search
engines?
Recent study has shown that
the "Pay-Per-Click" search engines have become the most effective
way to get your web site to the TOP position of all major search
engines. Overture.com is the clear leader in this field, and then
FindWhat and Espotting (biggest PPC engine in UK and European
market) comes in second . There are also many newcomers such as
7search.com, kanoodle.com, sprinks.com and Bay9.com.
Generally, most of these PPC
engines are partnered with other free or pay-per-inclusion search
engines, if you are bidding keywords in these PPC engines, your
listing will also appeared in all their partner sites.
Over years Overture.com has
established relationships with many of the top search engines and
directories, including Yahoo, AltaVista, American Online, Lycos,
Netscape, Hotbot, MSN, Compuserve, NBCI and CNET. FindWhat has also
partner with Excite, HotBot and WebCrawler.
So what does all of this mean
to you and how do you use these relationships to your
benefit?
The Premium Listings(listings
in one of TOP 3 positions ) in Overture.com will also be shown up at
the TOP 3 positions on all above search engines when some one
performs a search for one of your keywords, which reach 75% of all
internet users as Overture.com claimed. The first 3 positions from
FintWhat will also be displayed in Exite, Hotbot and
WebCrawler.
For example: Suppose you have
a keyword "books" in one of Overture's top 3 positions. If an
user types the keyword "books" in the search box of AltaVista, the
results page will have your site listed at the very top. You'll have
similar results at the other search engines that are powered with
Overture listings.
If you are having problem to
get your web site to be listed at the top position of the major
search engines, place your keyword bids on those "Pay-Per-Click"
search engines is the most cost effective way to driving more target
traffic to your web site.
Review
of Top 8 pay per click search engines
Overture
(formerly called GoTo) : Overture is the oldest and
largest of the pay per click search engines in the market today. The
minimum bid is 5 cents and you must spend $20 per month. It takes
about 5 business days to get listed.
Overture has a well organized
system. There is a non-traffic stop plan. Your account will
automatically be recharged when your balance is low. In addition,
there is a fixed budget plan. You set a maximum to spend every
month. Once your maximum is met, you listings are token offline
until the beginning of the next time period.
Top 3 or 5 position listing
will appear on the top position of following partner search engines:
Yahoo!, Lycos, InforSpaces(including Excite (www.excite.com),
Dogpile (www.dogpile.com), WebCrawler (www.webcrawler.com) and
MetaCrawler (www.metacrawler.com)), MSN, AltaVista, American
Online(AOL), NBCI and CNET. Click here to setup account with
Overture...
FindWhat The minimum bid is 1 cent
and you need to deposit $25 to open a new account. You can
enter up to 1000 keywords at once. FindWhat reviews every keyword in
their system and verifies its relevancy.
Your bid change is not updated
immediately. It may take several minutes to get your new bids
updated in the search results.
FindWhat has entered into an
agreement with Lycos to provide the Pay-Per-Click platform for
Lycos's InSite AdBuyer. You can create an account quickly
with Lycos's Adbuyer by converting your keywords from FindWhat
account. Top 3 listing results will appear in Exite, HotBot,
Dogpile, MetaCrawler, WebFerret and CNET. Click here to setup account with
FindWhat...
7Search has a minimum bid of 1 penny
and require a minimum $25 deposit to start bidding. If paying by
credit, your bids will be live immediately upon submitting your
credit card number unless you are from outside the US, in which case
your bid prices will be activated once your credit card is
approved.
Services offered to
advertisers include immediate e-mail notification when you are
outbid for the top ranking on a keyword, a keyword generator tool,
and a 1:1 banner exchange program.
7Search has over 30
million searches per month. Search results appear in
7Search affiliate network and over 35% of search engines in
English speaking countries. Click here to setup account with
7search...
Ah-Ha has a minimum bid of 1 cent and a minimum deposit of $25.
Your keywords will be approved within 48 hours or less. Click here
to setup account with Overture...
You listing will be
distributed to their entire network of partners, which reaches over
30 million unique users monthly. Bid in top 3 positions and
your site will be included in the TopLinks program. Through TopLinks
your site can be listed throughout their Premier Network on sites
such as Earthlink, AltaVista, LookSmart and many more. Click here to setup account with
Ah-Ha...
Espotting Espotting is a UK and
European based pay per click search engine. It has 3 plans: Bronze,
Silver and Gold. The minimum deposit for Bronze account is £100
plus £10 account setup fee. Your websites will be set live
within 48 hours.
Espotting can help you access
targeted leads from 72% of the UK's online population. By ensuring
that your listings appear within top 3-5 search results, your
listing will appear on Yahoo! UK Ireland, Lycos, Ask Jeeves,
ntl:home, Netscape, UK Plus and Looksmart and many more. Click here to setup account with
Espotting...
Kanoodle has a minimum bid of 5
cent and deposit of $25. There are free banner ad impressions for
the top 3 of the search results page. You receive $5.00 free bonus
if you make a deposit of $25.00 at signup. It will provide you with
100 relevant keyword terms and a title and description for your
listings.
Your Kanoodle.com account also
allows your listings to be seen on search engines and sites like
Galaxy.com, 37.com, CNET.com, and TurboFind.com as well as 10,000
other search enabled sites! Click here to setup account with
Kanoodle...
ePilot's
require a $100 minimum deposit and 1 cent per click. It also
requires that each advertiser’s account have a minimum
usage (click-thru revenue) of at least $10 per month. It takes
approximately one to three business days to set up your
account.
There are over 200 million
monthly searches. E-Pilot's search distribution network consists of
over 70 major search engines. By setting your bid to at least $0.07
per click, your site will qualifiy to be listed on leading search
engines such as: NetZero, DogPile, Engine59.com, Mamma.com, 24/7
Media and InfoSpace. Click here to setup account with ePilot...
Sprinks has a minimum bid of $0.05 for keyword listings
and $0.20 for ContentSprinks™ and DirectSprinks™ listings, and a
minimum deposit of $50. Your listings are approved within 3 business
days.
ContentSprinks™ listings
appear within contextually relevant pages on the web, on sites like
About.com, iVillage and Earthlink.
Through the Sprinks
network of Distribution Partnerships, Sprinks drives more than 8
million leads a month to an extensive advertiser base of more than
13,000 advertisers. Advertising on Sprinks exposes you to over 50%
of internet users. Some of the partners include: Ask Jeeves, CNET,
DogPile, ConsumerREVIEW.com, Mamma and MetaCrawler. Click here to setup account with
Sprinks...
Pay Per Click Bid management
Software: there are bid managing tools which helps to
manage your bids in all major PPC search engine. One of the tool is
KeywordBid Maximizer . It is very powerful and simple to use bid
managing tool, it build your keyword list, manage your keywords,
automatically monitor your keyword bids and URLs. Click here for more Info
and download free trial
version.
Google
AdWords Select
